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Press release news has become one of the important and marketing tool for businesses and organisations worldwide. Usually, prress and news releases are intended for media public and NOT for general public. There is a common misconception that press news releases are like articles or product marketing tools to for promotion and marketing, which sadly not so. It is generally an announcement of events or information which is newsworthly and useful for media communication. In general, press release should go no more than 300 words in length.

This site is being dedicated to people who are searching for press release writing tips and sample format for press release.

The following are some of the most important rules, for those who are new to press release publication and distribution.

  1. Press release is NOT a marketing newsletter. It is for journalists and news readers. So dont use marketing promotional statements in the release.
  2. Press releases are NOT articles or similar to article writing. Write for news media.

Having said that, press releases can be written with ease, without any professional writing skills. You dont need to be a journalist or media relations person to write a press release. You just have to remember that press releases are for media persons. Lets say that you have a new book or a product your company has to promote, all you need to do is just "announce" your product / book as a press release. For example "Sample Company Inc announced a new product for Market".

Follow the standard sample press release format, which can be downloaded in the site.

Standard Sample format of Press Release - [Doc] 21k

Standard Sample format of Press Release - [PDF] 21k

Standard Sample format of Press Release - [HTML] 12k

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