Press Release Introduction & Writing Tips
Press releases are very effective in announcing news to outside media and news world. Wikipedia says "A news release, press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value".
Most press news releases are distributed by email, fax, editors at newspapers, magazines, radio stations, television stations or through distribution news wire distribution services, where your news gets syndicated to thousands of news sites worldwide. Most people who specialize in web or internet marketing believe that releasing a press release would get them good backlinks which again greatly contribute to their ranking with search engines.
Why Press Releases?
Press releases are used mainly for
1. Announcement launch of New Event ( like inaugurations, parties, prize events)
2. Business News and Corporate events (announcement of new product, new company members, latest technologies)
3. Social and Government News (from social and public organisations)
Important Points to Remember
Parts of Press Release
Title or Headline - The main title of the news. Excellent headlines easily attract attention of media persons. Start like
<company> unveils New Business Solution...
Date & Place - contains the release date and originating city of the press release. Example Miami,FL - 22 Aug 2006
Introduction - Highlight the the importance of the news in this paragraph. Usually contains three or four lines.
Body - further explanation, statistics, background, or other details relevant to the news. Give also some quotes from spokespersons.
Boilerplate - generally a short "about" section, providing independent background on the issuing company, organization, or individual.
Contact Information - name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person. Do not write email here.
Ending: ### indicates the end of press release, basically which refers to XXX meaning 30 used to denote end in telegraphic codes used in early years.
If your release newsworthy you will be contacted by TV or Radio stations. see: sample press release template
List of Press Release Submission Sites
The following are some of the important press release distribution sites where you can submit your news release for distribution. Most would include your news for free along with paid options. It is recommended to go for paid option if you want more exposure for your news. Getting your news listed in yahoo news or google news is more important as well.
PRWeb - http://www.prweb.com
I-Newswire - http://www.i-newswire.com/
URL Wire - http://www.urlwire.com/
Example Press Release
A Directory Project Ranked By Humans Announced
Official launch of Human Ranked Directory Project (HRWEBDIR.ORG)
The Human Ranked Directory Project (http://www.hrwebdir.org) is a new
search engine and directory where quality sites are reviewed and ranked
by human editors. This project started by a small community of persons,
inspired by work of DMOZ (Open Directory Project) came up with inspiring
idea of ranking and classifying web resources by real humans without entirely
depending on search engine ranking and algorithms.
- Eliminating Domain Name SPAM
Mr. Balakrishnan, as CEO and Founder of this project quoted “Many people call us ‘Ranked DMOZ’. Unlike conventional directories and search engines, when human ranked results coupled with algorithmic results would not only counter spam, but also contribute significantly in refining quality search engine results”. Gary Rosch, who works as a chief editor adds “Submitting your site for inclusion will always remain free, as long as users follow proper guidelines and suggested under suitable category”.
More information about submitting sites and guidelines can be found at: http://www.hrwebdir.org